Last updated: August 6, 2026
It is played entirely on a screen, with a simulated die, a simulated table, and simulated opponents. Nothing in it asks you, tells you, or invites you to do anything in the physical world. Anything you choose to do away from the screen is your own independent decision and your own responsibility. Purchases are cosmetic and final, and the app is provided as-is.
PLEASE READ THESE TERMS CAREFULLY. THEY CONTAIN IMPORTANT PROVISIONS THAT AFFECT YOUR LEGAL RIGHTS, INCLUDING AN ASSUMPTION OF RISK, A RELEASE OF CLAIMS, A DISCLAIMER OF WARRANTIES, A LIMITATION OF LIABILITY, AN INDEMNIFICATION OBLIGATION, A ONE-YEAR TIME LIMIT ON CLAIMS (SECTION 22), AND A BINDING ARBITRATION PROVISION WITH A CLASS ACTION WAIVER AND JURY TRIAL WAIVER (SECTION 23).
These Terms of Use ("Terms") are a legally binding agreement between you and the developers of Dye Up, together doing business as the Dye Up partnership (the partnership and each partner individually, the "Developers", "we", "us", "our"). These Terms cover your download, installation, and use of the Dye Up mobile application, together with all related content, features, updates, and services (collectively, "the app"). Every disclaimer, release, assumption of risk, limitation of liability, indemnity, and other protection in these Terms is made for the benefit of, and may be enforced by, the partnership and each Developer individually, as well as their respective heirs, personal representatives, successors, and assigns, and no claim arising out of or relating to the app may be brought against any Developer personally except to the limited extent, if any, these Terms permit a claim against us at all. By tapping "I Agree" in the app, or by downloading, installing, accessing, or using the app in any way, you acknowledge that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated into these Terms by reference. If you do not agree to these Terms, do not use the app and delete it from your device.
You agree that tapping "I Agree" constitutes your electronic signature and has the same legal effect as a handwritten signature, and you consent to doing business with us electronically, including receiving any notices and disclosures electronically, to the extent permitted by law (including the U.S. E-SIGN Act).
You must be old enough to form a binding contract in your jurisdiction to accept these Terms. If you are a minor, you may use the app only if your parent or legal guardian has reviewed and accepted these Terms on your behalf and supervises your use; by allowing a minor to use the app, the parent or guardian accepts these Terms, is fully responsible for the minor's use of the app (including any purchases), and agrees to indemnify us for it. The app carries the age rating shown on its App Store listing, and you agree to comply with that rating. You represent that all information you provide in connection with the app is accurate.
Dye Up is a fictional, animated video game about throwing a simulated die at simulated targets. It is a game of skill, played entirely on a screen, against software. The app:
The app is played by touching a screen. It is designed, and is only ever intended, to be experienced there. Nothing it displays is a direction, instruction, invitation, dare, challenge, requirement, condition, penalty, forfeit, or suggestion to do anything in the physical world, and nothing it displays should be read, treated, or relied on as one. To the maximum extent permitted by applicable law, you acknowledge and agree that:
To the maximum extent permitted by applicable law, you knowingly and voluntarily assume all risks, both known and unknown, foreseen and unforeseen, arising out of or related to your use of the app and any real-world conduct you or those around you engage in while or after using it (including risks of personal injury, illness, death, emotional distress, property damage, and financial loss), and you release, waive, and discharge the partnership, each Developer individually, and our respective affiliates, licensors, contractors, family members, heirs, personal representatives, successors, and assigns (the "Released Parties"), from any and all claims, demands, causes of action, damages, and liabilities of every kind arising out of or related to those risks, whether based in contract, tort (including negligence), strict liability, statute, or otherwise. The risks you assume and the claims you release expressly include, without limitation, seizures, blackouts, epileptic episodes, motion sickness, dizziness, nausea, disorientation, migraines, eye strain, hearing damage, tinnitus, startle reactions, repetitive strain, falls, and any other injury or condition allegedly caused by, triggered by, or related to the app's visual, audio, or haptic output (including screen shake and camera movement, flashing or pulsing imagery, rapid color changes, particle and trail effects, dice-trail animations, splash and explosion animations, transitions, vibration and haptic feedback, and sound effects and music at any volume), whether experienced during play or afterward. This release extends to claims brought on your behalf by heirs, executors, family members, or personal representatives. If you are a resident of a jurisdiction that does not allow certain releases (for example, California Civil Code §1542, which covers claims you do not know or suspect to exist at the time of the release), you expressly waive the protections of any such statute to the extent permitted by law.
WARNING: READ BEFORE PLAYING. The app contains dynamic visual and audio effects, including screen shake and simulated camera movement, flashing and pulsing imagery, rapid color changes, particle and trail effects, animated splashes and explosions, vibration and haptic feedback, and sudden or loud sound effects and music. By using the app you confirm you have read and understood the following:
To the maximum extent permitted by applicable law, you assume all risks described in this section and agree that the Released Parties are not liable for any injury, condition, or harm of the kinds described above, whether or not you experienced symptoms before and whether arising during play or afterward.
We grant you a personal, limited, revocable, non-exclusive, non-transferable, non-sublicensable license to download and use Dye Up on Apple devices that you own or control, for your own personal, non-commercial entertainment, subject to these Terms and to the App Store terms. The app is licensed to you, not sold. All rights not expressly granted are reserved. You may not (and may not permit anyone else to):
Use the app only for lawful, personal entertainment. You may not: attempt to disrupt, overload, tamper with, or gain unauthorized access to the app, its distribution channels, or the devices or data of others; probe or test the vulnerability of any related system; use cheats, exploits, bots, automation, or unauthorized third-party software or modifications; misrepresent your identity in communications with us; interfere with any other person's use of the app; or use the app to harass, threaten, endanger, defame, or harm any person, or in connection with any hazing, initiation, coercion, or dare. We may investigate violations and may suspend or terminate your access, revoke virtual items, and report conduct to authorities, in each case without notice or liability.
Dye Up is free to play. It offers optional one-time, non-consumable in-app purchases for cosmetic items such as boards, backgrounds, dice, and trails, and bundles of those items. There are no subscriptions and nothing renews automatically.
In-game "cups" and all virtual items, boards, backgrounds, dice, trails, cosmetics, and unlocks are fictional content licensed to you, not property, and you have no ownership, monetary, or other real-world interest in them. Cups have no real-world value, cannot be bought, sold, transferred, or exchanged for money or anything of value outside the app, and can only be used to unlock cosmetic items inside the app. Cups and virtual items may be modified, rebalanced, repriced, or discontinued at any time without compensation, and may be lost if you delete the app, reset your device, or change devices. Cups are not gambling and involve no wagering of money. Selling or trading virtual items or accounts outside the app is prohibited and void.
The app includes customization features (for example, configurable board designs, letters, colors, and combinations). You alone choose your combinations, and you are solely responsible for the selections you make and for how you use or display them. Customization options are generic decorative elements; the availability of any letters, colors, or symbols does not represent, and must not be used to imply, any affiliation with, or endorsement by, any organization. You may not use customization features to imitate, impersonate, or disparage any person or organization, or to create anything unlawful. We may change or remove customization options at any time.
The app contains fictional, decorative themes, including campus, sports, travel, geography, and flag motifs (such as stylized state and country flags), and colloquial names for its own outcomes, provided purely as artistic content. We are not affiliated with, sponsored by, or endorsed by, and the app is not associated with, any fraternity, sorority, or Greek-letter organization; any school, college, or university; any sports league, federation, association, team, or governing body (including any organization whose name may coincide with colloquial outcome names used in the game); any government or flag authority; any manufacturer, brand, or seller of any product depicted or resembled by the game's artwork; or any other company or organization. All third-party names and marks, if any appear, are the property of their respective owners, and no sponsorship or endorsement is implied. Flags and emblems appear as decorative artwork only and imply no political statement or official status.
The app and all of its content (including software, code, art, animations, characters, audio, music, sound effects, text, names, logos, and trade dress) are owned by us or our licensors and are protected by copyright, trademark, and other laws worldwide. Nothing in these Terms transfers any ownership to you. Any feedback, ideas, or suggestions you send us are voluntary and non-confidential, and you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them for any purpose without restriction, attribution, or compensation.
We respect intellectual property rights. If you believe content in the app infringes your copyright, send a notice to dyeupgame@gmail.com including: your contact information; identification of the copyrighted work and of the material claimed to infringe; a statement of good-faith belief that the use is unauthorized; a statement, under penalty of perjury, that the information is accurate and you are the owner or authorized to act for the owner; and your physical or electronic signature. We will review and respond as required by applicable law, including the Digital Millennium Copyright Act.
The app depends on third-party platforms and services we do not control (including Apple, the App Store, and your device's operating system), and our website may link to third-party sites. We are not responsible for third-party services, sites, content, or their availability, terms, or privacy practices, and we make no warranty regarding them. Your dealings with any third party are solely between you and that third party. Any promotional banners in the app advertise our own content only.
You are responsible for the device and internet or cellular connection used to download and run the app, for all carrier data charges, and for keeping your device and its software up to date and secure. Like any software, the app consumes device resources; to the maximum extent permitted by law, we are not liable for battery drain, overheating, storage use, device wear, data-plan usage, or any damage to or degradation of your device, software, or other files arising from downloading or using the app.
The app stores progress, unlocks, and settings locally on your device and does not provide online accounts or cloud saves operated by us. You are responsible for backing up your device. To the maximum extent permitted by law, we are not liable for any loss of game progress, cups, virtual items, customizations, or settings, whether caused by deletion of the app, device loss, reset, transfer, or failure, software updates, or any other cause, and we have no obligation to restore lost data or content.
We may update, modify, suspend, or discontinue the app or any part of it (including features, content, and virtual items) at any time, with or without notice, and without liability to you. Updates may be required for continued use. We do not promise that the app will remain available, supported, or compatible with future devices or operating systems, or that we will provide maintenance or support. These Terms remain in effect while you use the app; we may terminate or suspend your license at any time, with or without cause or notice, including if you violate these Terms. Upon termination you must stop using and delete the app; sections that by their nature should survive termination (including Sections 3-6, 10, 12-14, and 19-29) survive.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE APP IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. WE AND THE RELEASED PARTIES DISCLAIM ALL WARRANTIES AND CONDITIONS, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, THAT DEFECTS WILL BE CORRECTED, OR THAT THE APP WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM US OR THROUGH THE APP CREATES ANY WARRANTY. YOU ASSUME THE ENTIRE RISK AS TO THE QUALITY AND PERFORMANCE OF THE APP. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE OR THE RELEASED PARTIES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR VIRTUAL ITEMS, OR FOR ANY PERSONAL INJURY, DEATH, EMOTIONAL DISTRESS, OR PROPERTY DAMAGE, ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF (OR INABILITY TO USE) THE APP, INCLUDING ANY REAL-WORLD CONDUCT DESCRIBED IN SECTION 4, ANY CONDUCT OF THIRD PARTIES, AND ANY SEIZURE, MOTION SICKNESS, HEARING DAMAGE, OR OTHER INJURY OR CONDITION DESCRIBED IN SECTIONS 5 AND 6, INCLUDING THOSE ALLEGEDLY CAUSED BY SCREEN SHAKE, FLASHING OR ANIMATED IMAGERY, TRAIL OR PARTICLE EFFECTS, HAPTICS, OR SOUND EFFECTS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE APP WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID FOR IN-APP PURCHASES IN THE TWELVE (12) MONTHS BEFORE THE CLAIM AROSE, OR (B) FIFTY U.S. DOLLARS (US$50). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU; IN THOSE JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW. THE LIMITATIONS IN THIS SECTION ARE A FUNDAMENTAL BASIS OF THE BARGAIN, REFLECT THE FACT THAT THE APP IS OFFERED FREE OF CHARGE, AND APPLY EVEN IF ANY LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE. NOTHING IN THESE TERMS EXCLUDES LIABILITY THAT CANNOT BE EXCLUDED UNDER APPLICABLE LAW, INCLUDING, WHERE APPLICABLE, LIABILITY FOR FRAUD OR FOR DEATH OR PERSONAL INJURY CAUSED BY OUR OWN GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.
To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless the partnership, each Developer individually, and the other Released Parties from and against any and all claims, demands, actions, proceedings, damages, losses, liabilities, judgments, settlements, costs, and expenses (including reasonable attorneys' fees and costs) brought by any person or entity arising out of or related to: (a) your use or misuse of the app; (b) your violation of these Terms or of any law or regulation; (c) any conduct, activity, or gathering off the screen that you engage in, host, organize, supervise, permit, or participate in before, during, or after using the app, including anything you or anyone in your company does that is in any way inspired by, adapted from, or accompanied by the app; (d) your violation of any rights of a third party; or (e) any customization choices you make in the app. We reserve the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification by you, and you agree to cooperate with our defense. You may not settle any such claim without our prior written consent.
To the maximum extent permitted by applicable law, any claim arising out of or relating to these Terms or the app must be filed within ONE (1) YEAR after the claim accrued; otherwise, the claim is permanently barred. This section does not apply where prohibited by law.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS.
These Terms, and any dispute not subject to arbitration, are governed by the laws of the State of Arizona, United States, without regard to its conflict-of-law rules and excluding the United Nations Convention on Contracts for the International Sale of Goods, and shall be brought exclusively in the state or federal courts located in Arizona; you consent to personal jurisdiction and venue there and waive any objection based on inconvenient forum.
We make the app available from the United States and make no representation that it is appropriate or lawful in any particular location. If you use the app outside the United States, you do so on your own initiative and are responsible for compliance with local laws. If you are a consumer in a jurisdiction (including the European Union, United Kingdom, or Australia) whose laws grant you mandatory rights or protections that cannot be excluded or waived by contract (including statutory guarantees and any right to bring proceedings in your local courts under your local law), nothing in these Terms excludes, limits, or waives those rights, and the limitations in these Terms apply only to the extent permitted in your jurisdiction.
These Terms are between you and us, not Apple Inc. ("Apple"). Apple is not responsible for the app or its content and has no obligation to furnish maintenance or support. In the event of any failure of the app to conform to an applicable warranty, you may notify Apple and Apple will refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation. Apple is not responsible for addressing any claims by you or a third party relating to the app, including product liability claims, claims of failure to conform to legal or regulatory requirements, consumer protection claims, and intellectual property claims. In the event of a third-party claim that the app infringes intellectual property rights, we, not Apple, are responsible for its investigation, defense, settlement, and discharge to the extent required by the App Store terms. You must also comply with applicable third-party terms (such as your wireless data agreement) when using the app. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
The app is "commercial computer software" and related documentation for purposes of any acquisition by or for the U.S. government, licensed only with the rights granted to all other users under these Terms. You represent that you are not located in a country subject to a U.S. government embargo or designated a "terrorist supporting" country, and are not on any U.S. government restricted- or denied-party list, and you agree to comply with all applicable export control and sanctions laws.
We may update these Terms from time to time. The current version will always be posted on this page with a new date at the top, and material changes may be presented for acceptance in the app. Changes take effect when posted unless stated otherwise. Continuing to use the app after a change takes effect means you accept the updated Terms; if you do not agree, stop using the app and delete it.
We may provide notices to you by posting on this page, within the app, or through the App Store. Legal notices to us must be sent by email to dyeupgame@gmail.com and are effective when received.
Questions about these Terms? Email dyeupgame@gmail.com.